Luke Clark, director of gambling research at the University of BC, is concerned about the growing popularity and availability of sports betting and the potential impact of advertising on children. His statement comes at a time when the British Columbia Lottery Company is trying to focus its marketing on a young population that usually represents light and light betters. 카지노사이트
The launch of Ontario’s private iGaming market has led to an increase in sports betting advertising across Canada, which has brought many operators to the scene to attract more customers. But last month, the Center for Addiction and Mental Health urged Ontario to ban gambling ads during sporting events and restrict the use of celebrities or influencers.
Minister Clark recently pointed out that sports betting has been developing rapidly over the past few years. That is why he believes that more data is needed on the impact of countries and provinces on the absorption of sports betting products and the rate of gambling problems. It should be mentioned that this research center is funded by local governments and BCLC.
The Crown is trying to attract a younger player base, but Mr Clark said a very close review of the role of game advertising in BC and the United States is needed, given the correlation between gambling advertising and gambling behavior. He pointed out that sports betting can be addictive in a similar way, where other forms of gambling can be addictive.
The Canadian Mental Health Association also recommended a bolder approach because of its potential impact on children and adolescents when it comes to sports betting advertising. The group cited a 2021 Center for Addiction and Mental Health study that found that about 15% of students in the province had actually participated in money eyegaming. This was 4% higher than in 2020.
Meanwhile, Crown Corporation CEO Pat Davis also expressed disappointment that privatization of the Ontario market has led to this influx of advertising. However, he said that this kind of advertising does not meet BCLC’s standards. Crown also advertises its betting brand PlayNow, but these ads do not target children and do not feature celebrities, the CEO said.
Mr. Davis also acknowledged that Crown was aware of the fatigue from advertising in Ontario, which has been coordinating its marketing. He explained that when the BCLC targets young people, it actually targets people in their 30s as it is now, but the Crown has an average population in their mid-50s.
Ontario’s Alcohol and Gaming Commission has put forward a proposal in response to the backlash against the influx of gambling ads. In April, regulators proposed banning sports startups from appearing in gambling ads because of their appeal to young people. This will also apply to cartoon characters, symbols, role models, social media influencers, celebrities, or celebrities.