Paradise City Macau Office Targets Chinese Customers

Paradise City, a South Korean casino resort run by Paradise Inc., aims to raise awareness among Chinese consumers through its recently opened Macau flagship office, GGRAsia confirmed.

“The establishment of a new office in Macau will expand our pool of Chinese guests through our overall marketing activities, including partnerships with junket agents,” a spokesperson for the company said in an email. The Macau office is located in the NAPE area of the Macau Peninsula and opened in February.

“The Macau office is primarily about promoting Paradise City but we are seeking synergy with other casino properties,” the spokesperson also noted.

In addition to the foreigner-only Paradise Casino at Paradise City Resort, Paradise, which is a joint venture with Japanese conglomerate Sega Sammy Holdings, operates Walkerhill in Seoul, Paradise Casino Busan on Jeju Island, and Jeju Grand.

Launched in April 2017, Paradise City is located near Incheon International Airport, Seoul’s main airport.

Paradise City’s first and second phases opened on Sept. 21. In November, it was announced that the theme park will open at a casino resort in the first half of this year.

Paradise City posted its biggest quarterly casino decline ever in its fourth-quarter earnings, the company said. Paradise City’s quarterly casino sales were W71.8 billion, up 16.6% from the nearly W61.6 billion casino decline recorded in the fourth quarter of 2017.

In February, Segasammi Holdings announced that Paradise City contributed W84.4 billion in sales and W1.8 billion in operating profit to its balance sheet for the third quarter ending Dec. 31.

BY: 파친코

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