Pollard Banknote Limited celebrated the success of its long-time partner, Maryland Lottery, 50 years! ticket in a press release starting this week. This is Lotto’s first US$50 price entry, a special 50th anniversary scratch-off ticket. The concept has recorded impressive sales of more than US$29 million since its launch in February 2023. 릴게임사이트
Pollard Banknote is one of the industry’s leading providers of lottery prizes to more than 60 lottery tickets worldwide. The company’s offerings include first-place instant ticket offerings, licensing games, in-lane ticket options, and sales-driven merchandising solutions from the Schafer Retail Solutions + portfolio. It also offers full-tab tickets, bingo paper, ticket vending machines, and more.
According to the two partners, 50 years! The success of the ticket can be attributed to huge prize money and impressive visual design. Upon launch, the prize was launched with more than 1.3 million prize money, including the largest $5 million windfall Lotto has ever offered.
In addition, this 4px11px game, self-designed by Pollard Banknote’s Creative Services team, features a stunning artwork leveraging vendor Spectrum Scratch FX® print innovation. The game is also part of the 50th Anniversary of Lottery Cathy Bash 2nd Prize promotion, which offers members of the Player Loyalty Program one entry ticket for each ticket worth US$50 entered into their account.
In addition, an additional 100 prize money will be awarded through five draws. The promotion will culminate in a celebration at the Maryland State Fair in September, where one runner-up will be given a chance of up to US$5 million. Since its launch, the product has generated more than US$28 million in sales.
Travis Priest, director of sales and marketing at lottery vendors, said he was honored to celebrate Pollard’s golden anniversary and the launch of the $50 game as a major scratch-off ticket provider since 2006. He noted that the partnership between the two sides has led to a strong and diverse portfolio, and 50 years! further strengthens the lottery’s commitment to delivering the best scratch-off games.
This month, Pollard Banknote made several important announcements regarding its operations. One of them is the signing of a new partnership agreement between Premier Lotteris Island and its MCODO subsidiary. Through the partnership, Mcodo will update and optimize the lottery’s current website to provide an enhanced user experience and new payment options.